A re-brand and promotional campaign created for a local bicycle rental and repair scheme called "becycle". The identity itself reflects the community spirit of the project and subtly includes an infinite loop within the "y" the highlight to recycling aspect of the scheme.

Stamps were designed as a low cost and effective way of promoting the scheme within the city. Tags were tied to bags, bikes and bike racks. "I Becycle" t-shirts were also produced for users of the scheme to wear as they rode around Aberdeen.